Experience without context is noise.

Context without experience is risk.

Embedded operator partner to venture funds and their portfolio CEOs

The CEO Inflection Point

The CEO role has no peer.

Once you raise capital, everything changes. You now have more resources - and you’re expected to do things you’ve never done before.

Boards provide perspective. Advisors offer input. I had both - along with supportive investors and an experienced team - but no one was embedded in the weekly operating decisions with the experience to help shape them.

There was still a gap.

Advice without context is generic.

Context without experience creates blind spots.

What’s missing is an experienced operator embedded alongside the CEO each week.

At Foodsby, we bootstrapped to $2M before raising $6M, later raised another $15M, scaled to 200+ employees, navigated a 95% COVID revenue collapse, and ultimately led the company through a strategic acquisition. Through each phase, I wished I had an experienced operator beside me every week - not to make decisions for me, but to help me make better ones.

That’s the partner I wish I had - and the role I now play for other CEOs.

The Model

Venture Fund Partner

Embedded operating partner across your portfolio

What this includes:

  • Diligence support and key investment input

  • Operator input across portfolio and fund cadence

  • Preferred access and pricing for CEO support

Investment:
Monthly retainer based on fund size and scope

Best for:
Funds looking to add operating leverage without building a platform team

CEO Partner

Embedded operator alongside the CEO

What this includes:

  • Weekly 1:1 partnership

  • Support across GTM, org, and capital decisions

  • Independent sounding board for key decisions

Investment:
Monthly engagement scaled by stage.

Best for:
CEOs navigating growth, complexity, and higher-stakes decisions

Why This Works

Support is usually missing one of two things: experience or context.

Investors, boards, and advisors bring experience - but limited context. Teams have context - but often lack pattern recognition. CEOs don’t always know what to ask for, and most advice shows up too late to be useful.

  • I’ve done it, not studied it. Bootstrapped. Raised $25M+. Scaled to 200+ employees and $100M in revenue. Survived a 95% collapse. Led an exit. Carried the weight - capital, board pressure, payroll - in real time.

  • Inside the decisions, not after them. Most advisory is reactive. This is embedded, weekly, where capital and tradeoffs move. Context creates foresight - shaping patterns before they harden.

  • No capital agenda. No governance role. No politics. Independent by design - aligned to the CEO and long-term value creation.

  • This is not advisory in name only. Engagements are paid, consistent, and structured around real involvement.

    That creates accountability on both sides - showing up weekly, staying engaged, and doing the work that actually moves decisions forward.

About Ben Cattoor

I’m a founder, CEO, and board partner with 15+ years of experience building and scaling tech-enabled businesses.

As Founder & CEO of Foodsby, I grew a B2B2C marketplace to $100M+ in sales, raised $25M+ in institutional capital, built a 200+ person national organization, navigated a 95% COVID revenue collapse, and ultimately led the company through a strategic acquisition.

Earlier in my career, I built a foundation in finance, enterprise risk and data - working alongside executive teams and boards across companies ranging from $1M to $2B in revenue.

Today, I invest in and advise growth-stage companies on GTM strategy, executive team development, capital allocation, and operational scale.

My approach is operator-first, capital-aware, and grounded in real execution at scale.